Watercolor illustration for packaging
Hand-painted watercolor, made for the shelf.
I create botanical and product illustrations for packaging, labels, and brand campaigns, then prepare each element for the design team to use in print.
Listening Rock Gin · Commissioned by Stranger & Stranger · Graphis Design Awards 2025, Platinum
Selected illustration projects
Watercolor commissions for brands and design agencies.
Botanical watercolor for brands and publishers
Plants, flowers, fruits, and ingredients painted as individual elements for packaging and editorial projects.
Collections
Independent watercolor projects and illustration series.
About Lena
I’m Lena Kataeva, a watercolor illustrator based in Serbia. I create illustrations of plants, flowers, fruits, and herbs for packaging and labels.
I paint by hand in watercolor on paper, then scan the finished paintings for use in design.
I studied graphic design and spent several years creating printed advertising materials at an advertising company before becoming a freelance illustrator in 2014.
I work with design studios, agencies, and brands on products ranging from herbal teas to spirits. My clients include Herbaly and Royal Cane.
Stranger & Stranger commissioned my watercolor illustrations for the packaging of Listening Rock Gin. The design received Platinum at the 2025 Graphis Design Awards and Gold in the Gin category at the 2025 Craft Spirits Packaging Awards.
Discuss a projectPlanning a packaging project?
Send the product, packaging format, illustrations you need, and expected launch date.